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Interview with Beauty Matter: Leveraging Amazon to Drive Growth at Ulta and Sephora

Interview with Beauty Matter: Leveraging Amazon to Drive Growth at Ulta and Sephora

by Jacob St john | Oct 18, 2024 | Amazon, Beauty Products

Retail media ad spend has been the buzz in marketing circles as customer acquisition on digital platforms becomes more expensive and opaque. The retail media network (RMN) category is expected to grow to $166 billion by 2025 and will account for 20% of all digital...
Amazon Beauty Essentials: Must-Have Strategies for Success

Amazon Beauty Essentials: Must-Have Strategies for Success

by Jacob St john | Mar 29, 2024 | Amazon, Beauty Products

In the highly competitive world of Amazon commerce, crafting exceptional product listings is paramount. It’s not just about showcasing your products; it’s about telling your brand’s story and connecting with your audience on a deeper level. At...
How can I control rogue sellers on Amazon?

How can I control rogue sellers on Amazon?

by Jacob St john | Oct 19, 2023 | Amazon, Beauty Products

If you are an Amazon seller and you are concerned about rogue sellers, there are a few steps you can take: Report the seller: If you believe a seller is violating Amazon’s policies, you can report them to Amazon by clicking the “Report abuse” link on...
Unlocking Amazon Success: The Power of Product Bundling

Unlocking Amazon Success: The Power of Product Bundling

by Jacob St john | Jun 14, 2023 | Beauty Products

As an Amazon seller, you’re constantly looking for strategies to stand out from the competition and drive more sales. One powerful tactic that can help you achieve this is product bundling. By combining complementary products into attractive bundles, you can...
How can we expand our international presence and sell on Amazon?

How can we expand our international presence and sell on Amazon?

by Jacob St john | May 24, 2023 | Beauty Products

To expand your international presence on Amazon, research and assess the viability of selling in different international marketplaces. Evaluate market demand, competition, and shipping logistics. Develop a localization strategy tailored to each marketplace. This may...
How can we improve our customer reviews on Amazon?

How can we improve our customer reviews on Amazon?

by Jacob St john | May 16, 2023 | Amazon PPC, Beauty Products

Encourage customers to leave reviews by sending follow-up emails after purchases. Provide exceptional customer service, address inquiries promptly, and resolve any issues satisfactorily. Respond professionally and constructively to negative reviews, offering solutions...
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