Connected commercefor beauty.

One plan. One team. One number.
We run Amazon, Ulta.com, Sephora.com, your own site and the paid media that feeds them as one account, with one team deciding where the next dollar should go.
- Amazon
- Ulta.com
- Sephora.com
- Shopify
- Meta
- TikTok
The Amazon Prediction Report
We have spent 2026 predicting how Amazon beauty categories will move, and 8 out of 10 of our calls have held up. This is the first one we are publishing: what shoppers will do this holiday across eight departments and 21 categories, and what brands should do about it.
Free. You will also get our future reports.
Client work
Our brands in action.
Photography from the campaigns of brands we work with today.






















Newsletter
Get our latest reports, quarterly predictions and more, written for the people who run beauty brands.
Everyone is growing their own channel.
Most brands we meet have an Amazon agency, a paid search agency and a paid social agency, and each one is usually good at its piece. They just don't talk to each other the way they should, so every agency reports on its own numbers and somebody at the brand ends up stitching it together by hand, while Ulta.com and Sephora.com sit in nobody's scope and don't get proactively managed at all.
Each of those agencies is judged on its own channel, which means the natural thing for each of them to ask for is more of your budget.
Some of the beauty and wellness brands we have worked with
Work from our accounts




Where each channel fits
Demand generation and demand capture.
Some channels put your brand in front of people who were not looking for it yet, and others are there when someone already knows what they want. Both matter, but a lot of wasted budget comes from judging a TikTok campaign by the return you would expect from an Amazon search ad.
Demand generation
Reaching people before they are searching for you.
- Meta, across Facebook and Instagram
- TikTok
- Amazon DSP
- Streaming TV and online video
Judged on
New customers, reach, and the lift it creates in branded search
Demand capture
Being there when they are ready to buy.
- Amazon Sponsored Products and Sponsored Brands
- Shopify and your own site
- Google Search and Shopping
- Ulta.com, Sephora.com and Target.com
Judged on
Return on ad spend, conversion, and share of the searches in your category
We plan both out of the same budget, so when a TikTok push starts lifting branded searches on Amazon, the capture side is already set up to take them instead of paying twice for the same shopper.
How we work

One plan
Most brands have one strategy for Amazon, another for paid social and another for search, each written by a different team at a different time. We start with one plan for the whole brand and let every channel take its direction from it, so the Ulta launch and the Amazon push are pulling the same way.
One team
The people who build that plan are the same people running Amazon, the retailer sites and your paid media day to day. When something shifts in one channel, whoever needs to know about it is already on the team and usually hears about it that afternoon.
One number
Rather than every channel reporting its own win, we agree with you on two or three measures that show whether the brand is actually growing, and the whole account gets steered against those. You see them every week, and so does everyone working on your brand.




Case studies
Growth that compounds.
A few of the brands we work with, and what changed once one team was running the whole thing.
- 02About-Face: From Ulta-Exclusive to a Discovery Engine on AmazonAmazon Launch+47%02Amazon LaunchAbout-Face: From Ulta-Exclusive to a Discovery Engine on Amazon+47%
- 03Growing Ulta.com Twice as Fast as the Shelf for RoCUlta+19.7%03UltaGrowing Ulta.com Twice as Fast as the Shelf for RoC+19.7%
- 04Beauty Pie: A US Launch That Scaled Into a +230% YoY Amazon BusinessAmazon Launch+230%04Amazon LaunchBeauty Pie: A US Launch That Scaled Into a +230% YoY Amazon Business+230%




The channels we run.
- I
Amazon
Strategy, advertising, listings and the retail side of Amazon, planned with the same budget and calendar as your other channels.
- II
Paid Social
Meta and TikTok, judged mostly on the new customers they bring in and on whether more people search for you on Amazon and Google afterward.
- III
Paid Search
Google Search and Shopping, with a regular look at whether branded search is buying sales you would have made anyway.
- IV
Online Retail
Ulta.com, Sephora.com and Target.com, managed day to day, including the product pages, where you show up in search and the ads on each site.

“I didn't start this because the agencies were bad at their jobs. I started it because nobody's job was the whole thing.”




Questions you'd ask on the first call.
Let's look at your numbers.
Send us read access and we'll come back with an honest read on where the growth is, where the waste is, and what standing still costs. You keep the audit either way.
Where you're leaking ad spend
Rank, Buy Box, and inventory risks
What we'd change in the first 90 days
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