Our Insights

Amazon Experts in Beauty – We focus exclusively on beauty brands, ensuring deep category knowledge and proven success strategies.
Data-Driven Decisions – We leverage advanced analytics to optimize performance, improve ROI, and
uncover market opportunities.
Advertising That Works – Our paid media strategies deliver higher conversion rates and increased market share.
Content That Converts – We enhance product pages, imagery, and A+ content to drive visibility and boost sales.
Proactive Brand Protection – We monitor pricing, unauthorized resellers, and brand reputation to maintain control of your presence.

The Amazon 2024 Beauty Review highlights key trends shaping the beauty industry on Amazon, revealing that brands with strategic advertising investments and optimized content are outperforming those relying solely on organic traffic. While CeraVe (9.7%) remains the top skincare brand, Nutrafol (+1.9%) and La Roche-Posay (+2.6%) are rapidly gaining share. Paid sponsorship activity peaked during Prime Day (July), but Q4 saw lower-than-expected ad investment.

Ulta.com continues to grow its advertising capabilities with dramatic expansions in the placement and control of advertising on their site. We see over 100% increases in paid activity in each category from Q1 to Q4 2024, brands that are utilizing this channel effectively are stealing market share and bringing in incremental revenue for their business.

Navigating the complexities of multi-channel retail requires a thoughtful, data-driven approach. Beauty brands that succeed in today’s landscape don’t just manage separate channels—they integrate
strategies across Amazon, Ulta, Google, Meta, and more. Through our experience, we’ve identified key tactics that consistently drive growth
while maintaining brand integrity.

Ulta.com continues to grow its advertising capabilities with dramatic expansions in the placement and control of advertising on their site. We see over 100% increases in paid activity in each category from Q1 to Q4 2024, brands that are utilizing this channel effectively are stealing market share and bringing in incremental revenue for their business.