Amazon Advertising
For over a decade, Amazon has been a leading E-commerce portal in the world. It is a brand in itself and comes with a great deal of trusted followership. Amazon advertising solutions help to attract, engage, and sell products to customers efficiently.
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Amazon Advertising – In A Nutshell
Amazon Advertising is the new face of Amazon Marketing Services (AMS). It is an umbrella term for a set of tools and advertising solutions offered by Amazon to merchants. From maximizing sales to enhancing brand awareness, here you can align your goals with the perfect advertising solution.
Amazon is a rapidly growing visual marketplace with billions of products on display. Amazon advertising helps improve product visibility and customer reach. Our professionals at Navigo are well-trained in these tools and can help you to drive desired results with extreme proficiency.
Benefits of Amazon Advertising
Amazon advertising is a self-explanatory term for quality-based results. There is no question that it offers its merchants a wide range of benefits. Here is a list of some benefits that can make your brand stand out in the crowd:
- Enhanced visibility across the virtual marketplace
- Improve customer reach with new as well as old customers
- Precise audience targeting with well-placed ads
- Cost-effective pay-per-click advertising model
- Flexible and customizable ad campaigns
- Boost to brand recognition and awareness
- Multi-channel advertising – not limited to the Amazon platform
- Constant optimization of strategies and keywords
- Data-driven results to improve sales and conversions
Amazon Advertising – What it includes?
When it comes to advertising, Amazon merchants have an array of options to choose from. These ad formats and placements help them to make well-informed decisions about their advertising plans. Here are some of the options available to merchants:
- Sponsored Products.
- Sponsored Brand Campaigns.
- Product Display Ads.
- Video Ads.
- Amazon Stores.
- Amazon Native Ads
Case Studies
