Ulta
We offer a full suite of Ulta/Sephora services to grow and protect your beauty brand.
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Why Ulta?
Here are the latest stats.
#1
Beauty Retailer in the U.S.
42M+
Ulta Beauty Rewards Members (Loyalty Program)
95%
Of Ulta’s sales are from its Loyalty Members
Why Amazon + Ulta + Sephora?
Beauty consumers shop at different online retailers for different reasons, but on each platform, consumer behaviors are generally the same.
They come to ….
SEARCH, DISCOVER. LEARN. COMPARE. PURCHASE.
What It Means
It means we can leverage similar strategies, content, inventory, and trends across platforms for our clients.
The results?
HIGHER BRAND VISIBILITY. MORE PRODUCT SALES. INCREASED ROI.
While individual beauty consumers stick to their preferred online retailers at high rates (Amazon, Ulta, Sephora), overall behaviors across platforms are consistent – the searches they do, the ads that they interact with, the competitor brands they look at.
Managing these platforms together makes economic and strategic sense.
– Jacob St. John, CEO & Founder, Navigo Marketing
We offer a full suite of Amazon services.
Our Amazon expertise is unparalleled.
Account
Management
Advertising
Strategy
Listing
Management
Content
Strategy
Inventory &
Logistics
Brand
Protection
We are Ulta & Sephora experts.
Our team has deep experience across the entire value chain.
Account Management
Content
Advertising
Listing Management
Account Management
We manage every aspect of your account through detailed data analytics to optimize reach, impressions, keywords, pricing, and listings. Our team also manages your seller support, customer reviews, and chargebacks.
All of our clients’ products average 4.5 – 5.0 stars.
Content
We will work with you and your assets to develop the most effective content for your Ulta and Sephora stores and product catalogues. At Navigo, our team uses our experience and best practices we have honed over the past decade to drive high conversion rates.
Some of these best practices include:
- Creating a balance between copy and images
- Capturing attention with videos – brand, products, and tutorials
- Telling your brand story to create a lasting impression
- Using carousels to highlight product benefits
- Incorporating comparison charts where applicable
- Reducing purchase barriers and returns with FAQ’s
Advertising
From enhancing brand awareness and visibility to maximizing sales, Ulta’s advertising solutions cover the entire sales cycle. Our Navigo team is highly skilled in using these solutions and our own proprietary analytics to drive best-in-class results.
Some of the advertising options available include:
- Sponsored Products
- ULTA native ads
- Product Display Ads
- Offsite retargeting, display and video
- Social media display and video
Listing Management
On the virtual shelves of Ulta.com and Sephora.com, where countless products compete for attention, an exceptional product listing is your ticket to success. Our well-tested techniques not only grab browser’s attention but also converts browsers into buyers.
It is about engaging your audience, delivering value, and building trust.
A quick overview of our approach:
- The headline: Titles should be clear and concise. They should include to-the-point information about the product to boost appeal.
- Picture perfect: High-quality product photos or renders are required to stand out on the search page.
- Crisp and smart: Features and benefits should be listed in bullet format. This gives the consumer an easy-to-read, complete overview of the product and enables them to make a well-informed decision. Make sure to prioritize essential points first.
- Share the story: Product description is your chance to share your story, while also including comprehensive product details with clear and descriptive language.
- Syndigo Content:This is an optional feature offered by Ulta that can be used to further develop your brand voice and convey additional information to the customer about the product, your brand, and your expanded catalog.
